In the beginning...

Welcome, friend. You've probably found your way here because you work in coffee or, like me, you're obsessed with coffee. If you're the obsessive type, you'll no-doubt love to read Q&As with folks about equipment and seasonal blends and new coffee shop openings in your area and everything else in between. Me too. This blog's not like that. This blog's a little bit different. From this day forward, I'll be sharing with you as many heartfelt coffee stories as I can from some of the finest thinkers, players, innovators, creators and motivators in the speciality coffee industry. Each post starts with "Why I love..." And everything else thereafter is right out of their own mouths. I'm sure it's going to be a fascinating and enlightening peek behind the curtain of people in coffee, that will lead you and me both back out to every corner of the Internet in our own pursuit of yet more coffee knowledge. All of this is in the context of that ever elusive thing we all hold in such high regard, by the way: the perfect cup of coffee. So sign up for the updates below and join me for some of the most inspiring coffee chat you've ever read.

Alex